Caliente Beer designs

These designs are from a brief we had to tackle by using a beer and an unusual flavour mixed in. Me and my partner Christian Costa came up with this ingredient of chili to put in the beer. After much experimentation we came up with this Mexican theme using elements of cactus and deserts. We also followed the method of using the Nandos style of naming different temperatures of their chicken to show the different temperatures of how hot the chili was in the beer. We also colour coded the beers which will help the viewer understand the temperature and flavour difference. We used spanish words such as suave, and fuego as names of temperatures to give it more of a exotic feel. The flavours we chose were Original, Lemon & herb, Suave (medium), Fuego (hot), Extra hot, and Chocolate. We got the layout idea from Magners beer. We thought it would be a good approach to tackle the beer label because Magners is a successful company.